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Nov 03, 2024
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BUS 481 - Business Strategy and Policy
3 Semester Hours
Prerequisite: BUS 307 , BUS 308 ; MKT 205 with a grade of C- or higher; Senior standing
Strategic planning in the business environment; forming, implementing and evaluating strategy and policy. Integrating the functions of management, marketing, finance/accounting, production/operations, research and development and management information systems to enable an organization to achieve objectives. Extensive use of research and teamwork for case analysis.
Writing Intensive
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