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Oct 18, 2024
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2022-2023 Catalog [ARCHIVED CATALOG]
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MKT 320 - Services Marketing 3 Semester Hours Prerequisite: MKT 205 with a grade of C- or higher. This course allows students to evaluate marketing in service industries and/or organizations with a strong service component. Students will be able to expand on ideas from their marketing courses to make the concepts specifically applicable to service industry settings.
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