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May 20, 2024
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2022-2023 Catalog [ARCHIVED CATALOG]
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MKT 321 - Internet Marketing 3 Semester Hours Prerequisite: MKT 205 with a grade of C- or higher. This course introduces a framework for learning and implementing effective Internet marketing programs. Four stages of customer website awareness will be reviewed and applied: awareness, exploration, expansion, commitment and dissolution when necessary.
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