2022-2023 Catalog 
    
    Apr 16, 2024  
2022-2023 Catalog [ARCHIVED CATALOG]

MKT 321 - Internet Marketing


3 Semester Hours
Prerequisite: MKT 205  with a grade of C- or higher.
This course introduces a framework for learning and implementing effective Internet marketing programs. Four stages of customer website awareness will be reviewed and applied: awareness, exploration, expansion, commitment and dissolution when necessary.