2022-2023 Catalog 
    
    Jun 24, 2024  
2022-2023 Catalog [ARCHIVED CATALOG]

MKT 322 - Marketing Research


3 Semester Hours
Prerequisite: MAT 213 , MKT 205  with a grade of C- or higher.
Marketing Research is designed to integrate theory and practice and develop students’ analytical skills in marketing research methodology. Students apply methods and techniques for the collection analysis, interpretation and presentation of primary and secondary data toward the solution of current marketing problems.