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May 21, 2024
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2022-2023 Catalog [ARCHIVED CATALOG]
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MKT 322 - Marketing Research 3 Semester Hours Prerequisite: MAT 213 , MKT 205 with a grade of C- or higher. Marketing Research is designed to integrate theory and practice and develop students’ analytical skills in marketing research methodology. Students apply methods and techniques for the collection analysis, interpretation and presentation of primary and secondary data toward the solution of current marketing problems.
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