MKT 482 - Marketing Capstone

3 Semester Hours
Prerequisite: BUS 308, MKT 322 and Senior Standing
Marketing Capstone builds on concepts introduced in previous marketing courses and focuses on the development and application of value-enhancing strategies utilized by marketing managers. The course examines the major trends in marketing including the integration of marketing communications, radical changes in the selling function and sales force, customer relationship management, the impact of e-commerce and the broadening role of marketing throughout organizations. (writing and presentation intensive)

Writing and presentation intensive